Moving to Medium: a re-branding of sorts
This is a personal story — so feel free to skip it if it’s not your thing — but you might get something out of it nonetheless.
I’ve been writing professionally for over 15 years, in that I get paid to do it, and I’ve had a blog for a similar amount of time. At times, it’s functioned as a sounding board, and at others it’s been the base for my work. However, in all that time, the software it’s based on hasn’t really changed. As a result, the company behind it is no longer accepting new members, and is instead pointing them in the direction of a new host. I’m not blaming them, I’m just saying what’s been happening.
That’s left me with a couple of choices, namely:
- Jump ship to the partner host, or;
- Go in a completly different direction.
Of course, choosing 1 would be the safe option. But I feel that it’s not just the functionality of the CMS system I’m currently using that’s been stagnating — it’s me, too. I stuck with it for so long because I was used to how it worked, I could launch new blogs whenever I wanted, and I had somewhere to point my custom domain to. It felt safe.
The problem was, I often meandered into aimless territory, hiding behind facades and worrying more about presentation than creating something that was worth looking at, or something that mattered. Writing these words under my own name is something I haven’t done for a while. It feels nerve-racking and liberating at the same time, and I want that feeling to spill into other areas.
Hence the shift to Medium and, as the title suggests, a re-branding of sorts. There may still be a corner of the internet dedicated to other areas of my professional life (hiding under pseudonyms) but Medium will be where I’ll do the bulk of my writing about the things I’m passionate about.
I’m excited to see where it could lead, and I’d love to have you along for the ride. Seriously, thanks for reading this, I genuinely appreciate it.